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AdTheorent Recognized as Leading Innovator in Frost Radar™ Featuring Demand-Side Platforms

AdTheorent Recognized as Leading Innovator in Frost Radar™ Featuring Demand-Side Platforms
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AdTheorent Partners with Adelaide to Utilize Attention-Based Metrics for Campaign Optimization and Measurement

Added In-flight metrics will further enhance campaign performance
NEW YORK, Jan. 16, 2024 /PRNewswire/ -- AdTheorent Holding Company, Inc. , a machine-learning pioneer and industry leader using...

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AdTheorent Partners with Adelaide to Utilize Attention-Based Metrics for Campaign Optimization and Measurement

AdTheorent Holding Company, Inc. , a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers, and Adelaide, the leader in attention-based media quality measurement, today...

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Adtheorent Partners With Jounce Media To Verify Removal Of Made For Advertising (MFA) Properties From Its Campaigns

Adtheorent Partners With Jounce Media To Verify Removal Of Made For Advertising (MFA) Properties From Its Campaigns
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AdTheorent's Algorithm-Based Audience Product Earns Neutronian's NQI Certification for Data Quality, Privacy and Transparency

AdTheorent's Algorithm-Based Audience Product Earns Neutronian's NQI Certification for Data Quality, Privacy and Transparency
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