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Looksmaxxing, starvemaxxing and mewing are among trends in sculpted looks that veer from scientifically dubious to downright dangerous

It's the younger generations who are embracing 'looksmaxxing', and making a greater contribution to transforming men's grooming routines.

With their white teeth, athletic bodies, impeccable hair, flawless skin and square jaws, younger generations of men are going all out to improve their appearance and conform to the codes of a standardized, sometimes stereotyped beauty — even to the point of indulging in controversial practices. This trend, known as ’looksmaxxing,’ has now gone viral and has millions of followers on social networks. Fans of ’looksmaxxing’ are said to be ready to use all possible means — sometimes even the most...

Skin-care routines, hair care, a good night’s sleep: These are not cutting-edge suggestions for how to look one’s best, at least not for anyone who has ever consulted a women’s magazine. But for the legions of TikTok users — mainly teenage boys — who turn for advice to Dillon Latham, a mop-headed 18-year-old from Virginia, these are secret pearls of wisdom. “The past year has been me taking things girls have been doing to look better and telling guys to do the same,” said Latham, whose account h