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In an industry that’s all about making connections, it’s rare that hoteliers themselves get the chance connect and share their challenges, identify new opportunities, and build strategies for future success.
If there’s one piece of feedback we always hear from hoteliers who attend the Direct Booking Summit it’s that they left with a notebook packed with new tips, ideas and strategies to implement at their hotel right away.
The Direct Booking Summit is an event that welcomes hoteliers to share their problems, find solutions and build a supportive community focussed on increasing direct bookings. Our recent summit in New Orleans was no different.
Wholesalers play an important part in hotel distribution, especially if you have large inventories to fill. But they’re also a major sore spot for the industry, with problems like rate leakage (when wholesalers pass on rates to OTAs to who undercut the ‘brand.com’ site) often creating distribution nightmares.
Chris Peppers, Director of E-Commerce at H-Hotels.com, had a clear goal when travel began reopening in early summer 2021. He wanted to ensure visibility for his properties across all hotel metasearch channels and to show every user that booking direct is the best option.