NASCAR looks to diversify audience despite anti-DEI backlash
NASCAR is reportedly marketing directly to more diverse viewers as part of an effort to boost its viewership, which has tumbled more than 9% in recent years.
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NASCAR is reportedly marketing directly to more diverse viewers as part of an effort to boost its viewership, which has tumbled more than 9% in recent years.
NASCAR and Rev Racing announced the drivers participating in 2024’s class of the NASCAR Drive for Diversity Driver Development Program.
America First Legal, run by former Trump adviser Stephen Miller, filed a petition Thursday asking the United States Equal Employment Opportunity Commission to investigate NASCAR and Rev Racing for “illegal discrimination against white, male Americans.”
He will drive in Friday's Truck Series race and Saturday's Xfinity race at Charlotte Motor Speedway