NASCAR looks to diversify audience despite anti-DEI backlash
NASCAR is reportedly marketing directly to more diverse viewers as part of an effort to boost its viewership, which has tumbled more than 9% in recent years.
Source: nypost.com
Stay updated with breaking news from Diversity Pit Crew Development Program. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
NASCAR is reportedly marketing directly to more diverse viewers as part of an effort to boost its viewership, which has tumbled more than 9% in recent years.
America First Legal, run by former Trump adviser Stephen Miller, filed a petition Thursday asking the United States Equal Employment Opportunity Commission to investigate NASCAR and Rev Racing for “illegal discrimination against white, male Americans.”
NASCAR has continued to make diversity strides, an effort that started before the industry banned the Confederate flag in 2020.