Next Time You End up in an Argument, Don't Use Facts. Do This Instead
"You have no idea what you're talking about." Those words just hit you like a ton of bricks. Without even realizing it, you find yourself in the middle of an argument. Frozen for a moment, you try to figure out what to say next. The problem is, our default way of responding--which usually includes spewing out "facts" that we are convinced the other party will be forced to acknowledge--almost never works. Why not? I discussed this recently with Jen Dalton, founder and CEO of Virginia-based branding agency BrandMirror. Dalton addresses this question in her new book, "Humans are not ration...