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Across Asia, banks have recognized the need to embrace big data and artificial intelligence (AI) to remain competitive, utilizing data analytics and machine learning (ML) across a broad range of areas from personalized services and risk assessment, to fraud prevention and improving customer onboarding experiences.
By Dorel Blitz, VP Strategy & Business Development, Personetics
Share this article Share this article LONDON and NEW YORK and TEL AVIV, Israel, Feb. 16, 2021 /PRNewswire/ -- Personetics, the leading global provider of data-driven personalization and customer engagement solutions for banks and financial services providers, today announced it has raised $75m in growth funding from Warburg Pincus LLC, a leading global private equity firm focused on growth investing. Personetics is backed by Viola Ventures, Lightspeed Ventures, Sequoia Capital and Nyca Partners. Terms of the transaction were not disclosed. Personetics offers a proprietary AI software platf...