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Rebecca Bamberger, founder and CEO of San Diego-based BAM Communications, a public relations and marketing agency, has sold an 80% stake in her company to Llorente y Cuenca, a global communications, digital marketing and public affairs firm based in Madrid, Spain.
Spain-based LLYC has acquired U.S.-based BAM. This video, presented by Agency Futures, the consultancy that advised on and helped close the transaction, underscores the vital role that certain overlooked factors can play in all such unions.
Empathy and culture: The keys to successful M&A. From PR Week
LLYC buys majority stake in Bam Communications. From PR Week
Amidst the Great Resignation, what’s a media agency to do to ensure they retain and motivate the personnel to deliver on growth without burning them out?