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London International Awards, one of the world’s top award shows for creative excellence, announces the Winners & Finalists for Transformative Business Impact and Creative Use of Data. The Transformative Business Impact Grand has been awarded to Draftline Shanghai for their Corona's “Corona Extra
Transformative ideas that leave a lasting impression don't often take root in the average client brief; they are born out of intentional creativity that goes beyond the channel or the immediate business problem, opines Ogilvy PR's chief creative officer.
"Work that defines change and transformation doesn't have to tear everything apart... It's about looking inward, looking at what you already have, and then doing something with it that's hugely powerful," says jury president Justin Peyton in an interview with Campaign at Cannes.
Momentous night for Asia Pacific as The Monkeys, Australia and Cheil Worldwide, Seoul bagged Grand Prix in the Titanium and Glass categories, respectively, on the last day of the 70th Cannes Lions.