Transformative ideas that leave a lasting impression don't often take root in the average client brief; they are born out of intentional creativity that goes beyond the channel or the immediate business problem, opines Ogilvy PR's chief creative officer.
In the final Awards Show of the week at the Cannes Lions International Festival of Creativity, the Special Awards were announced with Howatson+Company taking out the Independent Agency of the Year - Good award and Special New Zealand taking out the Independent Agency of the Year - Strategy award. GU
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Mumbai: Cannes Lions has announced that it will honour the founder and former owner of Patagonia, Yvon Chouinard, as its Cannes LionHeart; the award given to a person who has harnessed their position to make a significant and positive difference to the world around us. LIONS CEO & chairman ascential futures Philip Thomas said, “Yvon Chouinard has made a tireless commitment to
Best Media Info: The founder and former owner of Patagonia is awarded in recognition of his philanthropic contributions and commitment to environmentalism through his leadership of the company| Advertising News
Beppe Amodio, a 25-year-old ski technician at Nomad Sports, tends to ride the START bus to and from work. But this winter the pandemic, and the changes to public transit that have resulted, have thrown a wrench in his rhythm. When he finished his shift around 2 p.m. Thursday he grabbed his ski gear and took a few laps. When he tried to catch a bus afterward he ran into an obstacle. Many obstacles. âI went to go get on the bus back to Stilson, and there were like over 200 people out there waiting,â he said. âI didnât want to go be in a crowd that big because of COVID.â