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With one of the world’s biggest oil producers hosting this year’s COP 28 summit, climate activists are accusing the UAE of using PR and advertising narratives to position itself as a climate leader, despite failing to meet its renewable energy targets.
Clean Creatives is a global initiative to end the creative, media and PR industry's association with fossil fuel polluters.
In the wake of Havas’ appointment as Shell’s media agency of record, Clean Creatives and other B Corp-certified agencies are demanding that B Lab strip accreditation from agencies with fossil fuel clients.
As a collective of B Corp-certified ad agencies demands Havas, MSQ and Tam-Tam\TBWA are stripped of their sustainability accreditation on account of their client rosters, B Lab tells The Drum how it will respond.
The review, expected to wrap in Q1 2024, comes after holding company Havas faced backlash for winning and accepting Shell’s media business.