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Analysis: Susan Coghill unpacks Tourism Australia's biggest ad since 2016 – Travel Weekly

Published: October 25, 2022

Tourism Australia’s CMO Susan Coghill sat down with Travel Weekly's David Hovenden to unpack the rigour that went behind the new Come and Say G’day effort.

Source: travelweekly.com.au

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New YorkUnited StatesUnited KingdomLara BingleDavid HovendenSusan CoghillMark RitsonDundee CampaignTourism AustraliaTravel WeeklySayg DayFrom Lara BingleBloody Hell Are YouPaul HoganSuper BowlProfessor Mark RitsonChinese New YearNew Year