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3 key trends impacting search marketing today

3 key trends impacting search marketing today
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Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete)

As big search pushes hard for "keywordless" search, read about why match types still play an important role in a paid search strategy ....

James Svoboda , Service Ads , Microsoft Advertising , Didnt Take Match Type Changes Well , Google Event After The Announcement , Quality Score , Search Query Reports , Dynamic Keyword Insertion , Dynamic Search Ads , Local Service Ads , Local Search , We Re Trending Toward Keywordless , Performance Max , Single Keyword Ad Groups , Russian Roulette ,

Is Homes.com Selling Your Own Leads Back To You? | Inman

This week, Byron Lazine and Nicole White discuss Homes.com's use of agent names to snag leads, trouble in the commercial real estate industry and the debate around mortgages and affordability. ....

United States , Byron Lazine , Nicole White , Barry Habib , Kristina Smallhorn , Las Vegas , Costar Group , Inman Connect Las Vegas , Real Word , Star Group , Dynamic Search Ads , Wall Street Journal , Patrick Bet David ,

Google Ads Editor version 2.3 is out with 12 new features

The new features can help advertisers save time, make more informed decisions, and improve the performance of Google Ads campaigns. ....

Nicole Farley , Ads Editor , Display Status , Certain Primary Display Status , Performance Max , Dynamic Search Ads , Dynamic Search , Google Ads , Search Engine Land , Marine Corps ,

Credit card ads and other product updates for November - Microsoft Advertising

Check out Microsoft Advertising’s November product roundup with a recap of what’s recently been released to learn about the new features available. ....

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