CX and Marketing Newsbyte: Mastercard to Acquire Dynamic Yield, Adobe Has Executive Changes and More News
Mastercard has acquired Dynamic Yield from McDonald's, and Adobe has executive changes, leading off our news column.
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Mastercard has acquired Dynamic Yield from McDonald's, and Adobe has executive changes, leading off our news column.
2021 was a big year for restaurant M&A, and the trends are set to continue into 2022. "Transactions are at an all-time high," an expert said.
Agmon was cofounder and CEO of Dynamic Yield, which was sold to McDonald's and then to Mastercard.
McDonald's has announced an agreement for Mastercard to acquire McDonald's state-of-the-art personalization platform and decision engine company, Dynamic Yield. Dynamic Yield delivers individualized product recommendations, offers and content based on a range of factors, including past purchases, page views, time…
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