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With this week’s launch of three Refrigerated Oat Bars, children’s nutrition brand Once Upon a Farm is hoping to do for children’s snack bar category what it did for baby food in 2015 when it debuted its high-pressure-processed baby food in pouches merchandized in the chiller.
Sitting between Greek yogurt and soft cheese, labne (sometimes spelled labneh) has the potential to be the next big dip in the US – potentially rivaling long-time creamy favorites Ranch and French Onion but with a better-for-you positioning – but first, manufacturers like dips and spreads heavyweight Cedar’s must win shelf space and drive initial trail.
Better-for-you brand LesserEvil announced that it “received a significant minority growth investment from Aria Growth Partners” as well as secondary investment from Valor Equity, Invest Eco, and Touch Capital, as the company scales its operations to meet demand for its snacks, the company shared.
Natural frozen food brand Amy’s Kitchen is brushing off years of slower innovation and kickstarting new product and format development, including new packaging options, as the brand expands its presence in the frozen aisle and with more occasions, company VP of marketing Ritu Mathur told FoodNavigator-USA.
Pitaya Foods is taking its first step outside of the frozen fruit category with the launch of ready-to-eat smoothie bowls that will open doors in new channels, like convenience stores, company CEO and founder Chuck Casano told FoodNavigator-USA.