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Plant-based CPG company Maja is capitalizing on the demand for vegan and allergen-free baking, and building brand awareness after launching earlier this year, the brand founder and CEO, Mackenzie Varthi, told Food-Navigator-USA.
On-the-go consumers looking for convenience and nutritious offerings are increasingly turning to the frozen food aisle, where they are purchasing breakfast items and better-for-you offerings, Michelle Garcia, client strategy director of CPG at Vericast, told FoodNavigator-USA.
Executives from General Mills and calling for patience – not promotions – to help reverse volume declines that for months have plagued the food and beverage industry across categories, but which so far have been sufficiently offset by price increases.
Leaders of Kellogg Co.’s soon-to-be divided businesses plan to grow their respective entities by modernizing infrastructure to support additional innovation and returning to near pre-pandemic merchandising levels.
Food and beverage CPG brands looking to stay ahead of the market are innovating around reduced sugar, plant-based eating, and sustainability, Barb Stuckey, chief Innovation & marketing officer at Mattson, shared during an IDBBA webinar on leading consumer trends.