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Plant-based, better-for-you alternatives, and functional snacks dominate the latest accelerator cohort in Australia led by a Woolworths-backed accelerator.
On track to separate from Kellogg Co. in the fourth quarter, Kellanova will position itself as a snacks-led powerhouse and improved company with “a growth mindset, a refreshed strategy and more ambitious financial expectations,” CEO Steve Cahillane said last week at the company’s investor day.
With a high antioxidant content and functional properties, aronia berries might be the next big hero ingredient for better-for-you applications, Blake Johnson, managing partner with American Aronia Accelerator (A3), told FoodNavigator-USA.
In a dense market like the snack bar category, brands are challenged with distinguishing themselves through ingredients, nutrition, marketing and packaging. For Amanda Ament, CEO of Simple Bars, ingredients, certified no-sugar labeling and packaging are the primary focus of the clean-label snack bars.
Better-for-you brand Catalina Crunch has released its Pairing cereals line to grow its brand and retail presence by providing an alternative to conventional sugary breakfast cereals, Krishna Kaliannan, CEO of Catalina Crunch, told FoodNavigator-USA.