CSPAN2 Interview With Michael Pietsch June 5, 2016
Focus on a specific kind of book its great to bring two types of people together. Publishing is a collective activity. You want to have groups that are focused around individual titles. To have one brand across all that individuality. They have different personalities in different kinds of books that they love in different ways to bring it into the world. You want to have that branding, not because consumers care so much but the people in between the publisher and the reader, all the tv interviewers and reviewers and bloggers, librarians and booksellers, they, they know those brands and Publis...