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Hologram Santa Raises Money for Mental Health in SoCal By Tech mogul Alki David donated his technology to Electric Noel and Kelly Slater donated a priceless surfboard It was a new kind of entertainment event–a “Drive Thru Christmas Experience”–put together by David Ruff of DEED Entertainment and Joey Nittolo of the non-profit Save Our Souls. They called it Electric Noel (which runs until Jan. 3) and they knew they needed a finale people would remember though, so they called Malibu neighbor Alki David. He’s the Greek billionaire behind the wellness brand Swissx, the company that crea...

Share: Los Angeles, CA, Dec. 17, 2020 (GLOBE NEWSWIRE) -- The Electric Noel Drive Thru Christmas Experience near Riverside, CA features a one-of-a-kind Hologram Santa, thanks to a donation in technology from tech and wellness mogul Alki David. Electric Noel takes place at the SilverLakes Equestrian and Sports Park in Norco through January 3rd. A portion of each ticket goes to benefit the non-profit Save our Souls (SOS) and its efforts to help those experiencing mental health issues, addiction and homelessness. The event also includes a raffle of a one-of-a-kind surfboard donated by surf...