COMMENTARY: Leverage first-party data to power highly personalized customer experiences Tuesday, May. 18, 2021, 10:21 AM By Angelica Jeffreys ATLANTA - Automotive marketers, dealers and lenders today are focusing their customer engagement strategies on data more than ever. However, how — and what — data can be leveraged requires close attention. Google has announced plans to stop tracking cookies in its Chrome browser by 2022. And, Apple has announced that, as part of the iOS 14 update, it will give users the choice to block the Identifier for Advertise...