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Companies switch tactics as gains from online ads slip

Tech outfits banking on KOLs, better trend-tracking for smarter marketing

China , New-zealand , Zhejiang , Hangzhou , Miaozhen , Shanghai , Chinese , Felix-liu , Elijah-whaley , China-advertising-association , Alibaba-group-taobao , Alibaba-group

In China's live-streaming hub, a celebrity tax crackdown has put an entire industry on edge

From the outside, the five buildings that make up the Ali Centre industrial park in Hangzhou, capital of China’s eastern Zhejiang province, look similar and are simply named building No 1 through No 5. Occupying 10 floors of the first tower was the headquarters of China’s most successful live streaming star – until now. Viya , the top performer when...

Dalian , Liaoning , China , Chongming , Shanghai , Zhejiang , Yunting , Jiangxi , Beijing , Xiao-lin , Jilin , Huang-wei

Social media agents help Chinese brands outperform foreign rivals

Social media agents help Chinese brands outperform foreign rivals
For western companies like Coca-Cola, Maybelline and Nestlé, the brands of the century have long offered a huge advantage to local Chinese rivals.
But these established groups are increasingly threatened by Chinese start-ups, which have been turbocharged by social media marketing experts and optimized supply chains.
This change was highlighted at this month’s “618” e-commerce festival, China’s second-largest shopping event of the year, as local brand Babycare surpassed Procter & Gamble’s Pampers in sales volumes, according to data released by Alibaba internet group.
It wasn’t a surprise: Genki Forest, a Chinese beverage company, surpassed Coca-Cola and Pepsi in online sales last year. “Individual Day”, Is a billion-dollar curiosity, the biggest shopping holiday in the country.

China , Xiaowanzi , Sichuan , Chinese , Albus-yu , Elijah-whaley , Rui-ma , Yves-saint-laurent , Li-jiaqi , Tencent-wechat , Jenny-chen , Alibaba-taobao

acnnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from acnnewswire.com Daily Mail and Mail on Sunday newspapers.

China , Malaysia , Hong-kong , Chinese , Ryan-lee , Flavien-serra , Agnes-wat , Wang-liao-ji , Janet-chan , Elijah-whaley , Shinya-hisanaga , Devin-dai

Five Ways China's E-Commerce Landscape Is Changing | BoF Professional, China Decoded, News & Analysis

Five Ways China's E-Commerce Landscape Is Changing | BoF Professional, China Decoded, News & Analysis
businessoffashion.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessoffashion.com Daily Mail and Mail on Sunday newspapers.

Chengdu , Sichuan , China , Xinjiang , Jiangxi , Shanghai , United-states , Hong-kong , Cainiao , China-general , United-kingdom , Paris

The great mall of China - The next big thing in retail comes with Chinese characteristics | Business

The great mall of China
The next big thing in retail comes with Chinese characteristics
Chinese apps are to 21st-century shopping what American malls were to last century’s
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LMOST EVERYONE in China knows “Austin” Li Jiaqi. The 28-year-old “Lipstick Brother”, started out flogging make-up products in Nanchang, a provincial city, and now sells them to millions by live-streaming on Taobao, part of Alibaba, China’s biggest internet retailer—once shifting 15,000 sticks of lipstick in five minutes. Some will recognise Chen Yi, nicknamed “Little Monster”, a 24-year-old girl-next-door from the coastal city of Qingdao who sells sunscreen, snacks and lots more besides to her 20,000 followers on WeChat, a ubiquitous messaging app: a nice supplement to her day job as a bartender. More obscure but no less enterprising, farmers and fishermen show off juicy apples or prize lobsters in short videos, digital showmanship accompanied by new delivery networks that allow city dwellers to procure the produce.

Germany , Qingdao , Shandong , China , Japan , United-states , United-kingdom , Nanchang , Jiangxi , South-korea , France , Britain