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Shares This week, IKEA’s United Kingdom branch announced its support for Veganuary, a campaign that challenges participants to go vegan for the month of January and beyond. Ellie Pniok, Commercial Food Leader for IKEA UK & Ireland, explained that IKEA’s alignment with Veganuary is timely as in the last two years, 15 percent more Brits are consuming meat-free foods. “Sustainability is integral to everything we do at IKEA,” Ellie Pniok, Commercial Food Leader for IKEA UK & Ireland, said. “From evolving our food offering and reducing our impact on the planet, to innovating the materials we use in our products and providing easy and affordable ways to reduce waste.” ....