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The Delhi High Court has passed an interim order restraining Dabur from selling its ‘Cool King Thanda Tel’ in a packing confusingly or deceptively similar to Emami’s 'Navratna Ayurvedic Oil'.The bench...
Last month, the two FMCG giants forayed into the ‘Thanda Thanda Cool Cool’ category. We spoke to brands to decode their strategy, ad route and more.
At 80, brand Amitabh Bachchan has only got stronger, demonstrating the star actor’s ability to constantly reinvent and stay relevant - Issue Date: Nov 13, 2022
He will report into Aalap Desai, Chief Creative Officer, Taproot Dentsu and Isobar India.