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Prospective tourists from Thailand are a primary target within Southeast Asia for the Austrian National Tourism Office (ANTO), bolstered by improved flight frequency, which is set to recover to 50% of the level reached in 2019.
With the resumption of outbound travel in China after the country downgraded its COVID-19 management measures from Category A to Category B, Chinese tourists are embarking on trips overseas — and destinations are thrilled at the prospect of welcoming them back.
The Beijing 2022 Winter Olympics will start in five days, attracting attention of sports fans from around the world, and, at the same time, giving a fillip to tourism and winter sports industries which have been hit hard by COVID-19. In an exclusive interview with the Global Times (GT), Emanuel Lehner-Telic, regional manager for Asia at the Austrian National Tourist Office, shared his views on how the international sporting event will boost both the tourism and winter sports industries in the world, especially for winter sports countries such as Austria.
With the countdown ticking down to the Beijing 2022 Winter Olympics coinciding with China's biggest festival, the world's second-largest economy is immersed in hearty anticipation for a robust Year of the Tiger, buoyed by its top leader's winter sports enthusiasm and a national push to build a sporting powerhouse.
Tourist destinations in Europe are confident that the strong growth of China's winter sports industry will benefit their economies. They believe that the nation's rising interest in such sports, fueled by staging the Beijing 2022 Winter Olympics and Paralympics, is especially significant for the recovery of international winter tourism. Ice and snow sports in China are expected to attract 230 million visits by participants in the 2020-21 winter season, with revenue projected to top 390 billion yuan ($60.27 billion), according to the China Tourism Academy. A recent report, "2021 Ch...