She-conomy on the march EJINSIGHT - ejinsight.com
Ejinsight 20220308-She-conomy-on-the-march Hkej ejinsight.com
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Page 2 - Emerging Communications News Today : Breaking News, Live Updates & Top Stories | Vimarsana
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Top News In Emerging Communications Today - Breaking & Trending Today
Comment: Year of The Tiger to mark return of Chinese tourists
"Reliable sources within the Chinese travel sector have been making predictions on the resumption of outbound tourism," writes Domenica Di Lieto, CEO, Emerging Communications
Source: dfnionline.com
Getting closer to consumers with KOCs, the Chinese micro-influencers
The value in word-of-mouth marketing is undisputable. Michaela Zhu, marketing executive, and Emily Hassett, business development executive, both of Emerging Communications, explain the importance of cultivating key opinion consumers (KOCs) to bolster product recommendations and elevate brand reputations.
Source: thedrum.com
Hainan tightens rules on illegal daigou trade
New regulations include the creation of a list of ‘seriously untrustworthy’ shoppers banned from duty-free purchasing
Source: dfnionline.com
Learning from the successes of Chinese brands (and comparing them with global rivals)
The Chinese economy is flourishing, with it being the only global superpower to close out 2020 in the green. It also recorded record GDP growth of 18.3% in Q1 of 2021, which has upended Chinese consumption trends. One of these changes has been a growth in preference for domestic brands.
Source: thedrum.com