Do creatives and strategists need to work closer together?
Saatchi & Saatchi London has done away with the departments.
Source: campaignlive.co.uk
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Saatchi & Saatchi London has done away with the departments.
Each week, we ask agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points. This week, we asked them exactly how they know a decent proposal when they see one.