Launching in a Pandemic | Communication Arts
By Chris Daniels Launching a creative agency in the first few months of the global pandemic might have seemed like a hopeless endeavor. In addition to the challenge of setting up shop amid social-distancing measures put in place to contain COVID-19, brands were clearly shelving campaigns and cutting their marketing communications budgets. Well-known agencies were laying off staff. The circumstances would have been scary enough for even the most daring of souls to put their entrepreneurial dreams on ice. But some creative minds ventured ahead anyway. Like Mel Jones and Justin Polk, the TV, fil...
Source: commarts.com
