By Chris Daniels Launching a creative agency in the first few months of the global pandemic might have seemed like a hopeless endeavor. In addition to the challenge of setting up shop amid social-distancing measures put in place to contain COVID-19, brands were clearly shelving campaigns and cutting their marketing communications budgets. Well-known agencies were laying off staff. The circumstances would have been scary enough for even the most daring of souls to put their entrepreneurial dreams on ice. But some creative minds ventured ahead anyway. Like Mel Jones and Justin Polk, the TV, film and commercial directors behind Invisible Collective. The Los Angeles–based production company and creative studio partners with ad agencies and big-name brands on diverse work, made by diverse talent. While Jones and Polk had spent years spitballing the idea, and even incorporated Invisible Collective in 2018, it wasn’t until June, as COVID-19 cases were soaring in the United States, that the company officially launched, with third cofounder, Hollywood producer Stephen “Dr.” Love. The launch included a website and press outreach.