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Lakers Name Hyperice Official Recovery Technology Sponsor

Lakers Name Hyperice Official Recovery Technology Sponsor
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The Los Angeles Lakers announced a multi-season agreement that named Hyperice the official recovery technology sponsor of the team. For Hyperice, this marks their first sponsorship with a team since they signed a global NBA league partnership deal in July of 2020.
“I have been a die-hard Lakers fan as long as I can remember. When I started Hyperice, I sought out Lakers players and training staff to validate our technology early in the product testing and development phases,” Hyperice founder and president Anthony Katz said in a statement. ....

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Launching in a Pandemic | Communication Arts

By Chris Daniels
Launching a creative agency in the first few months of the global pandemic might have seemed like a hopeless endeavor. In addition to the challenge of setting up shop amid social-distancing measures put in place to contain COVID-19, brands were clearly shelving campaigns and cutting their marketing communications budgets. Well-known agencies were laying off staff. The circumstances would have been scary enough for even the most daring of souls to put their entrepreneurial dreams on ice. But some creative minds ventured ahead anyway.
Like Mel Jones and Justin Polk, the TV, film and commercial directors behind Invisible Collective. The Los Angeles–based production company and creative studio partners with ad agencies and big-name brands on diverse work, made by diverse talent. While Jones and Polk had spent years spitballing the idea, and even incorporated Invisible Collective in 2018, it wasn’t until June, as COVID-19 cases were soaring in the United St ....

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