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As many as 10,000 people took to the streets of Mallorca's capital, Palma, last weekend to demand limits on the number of visitors.
The CEO of TUI, Sebastian Ebel, 61, said the company had reached its 'capacity limits' in the Balearics and is looking to other Mediterranean destinations for growth.
Campaigners held up banners saying 'We don't want an island of cement' and 'Tourism, yes but not like this' as they massed outside the island's council HQ.
A surge in visitors has locked locals out of the housing market - and protests are growing across the Balearics
Holidays in Spain could be disrupted as anti-tourist protesters plan to shut down busy Palma Mallorca Airport