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As many as 10,000 people took to the streets of Mallorca's capital, Palma, last weekend to demand limits on the number of visitors.
One campaign group, known as Menys Turisme, Mes Vida (Less Tourism, More Life), have said they could 'collapse' Palma airport, which hosted 31.1 million passengers last year.
The CEO of TUI, Sebastian Ebel, 61, said the company had reached its 'capacity limits' in the Balearics and is looking to other Mediterranean destinations for growth.
An estimated 15,000 locals joined the protest that snaked through the capital Palma and headed for Weyler Square, where holidaymakers were out in force for dinner and drinks
Thousands of protesters in Majorca marched through the island's capital at the weekend and shared concerns that increased tourism is causing their island to look like 'cement'