The 'true cost' of food: German chain adapts prices to climate impact
Fish, meat, cheese and milk would be far more expensive, while dairy alternatives and regional fruit and vegetables would stay the same or become cheaper. Prices in supermarkets around the world would look very different if they reflected the impact of food products on the environment through methane emissions, groundwater pollution and carbon footprints. One German supermarket chain, in an effort to raise awareness about the impact of food production, temporarily raised its prices for products