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In the food world, it seems that the trend now seems to be setting an endless set of trends whenever possible. When New Year comes it is almost obligatory to announce food trends of the coming year. Now that the summer season is starting, food magazines are featuring tastes of summer, of course with the regular summer cliché trend of rosé wine. Recently, I had the chance to meet with Star Chen, CEO of Unilever Food Solutions to talk about their UFS Future Menus Report 2024 which delves into the world of food trends, scrutinizing global inclinations of chefs round the globe. I was curious about how an industrial food giant such us UFS was following the trend, as well as acting as an actual trendsetter for the future of food.

City ofUnited kingdomErachel laudanCharles spenceUnilever food solutionsBritish libraryNew yearStar chenMenus reportGastro economy summitGastro physicsFood season weekend