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Netflix parie sur les jeux vidéo pour conserver l'attention des consommateurs Publié le : 21/07/2021 - 01:26 Netflix parie sur les jeux vidéo pour conserver l'attention des consommateurs Olivier DOULIERY AFP/Archives 4 mn San Francisco (AFP) Preuve que le jeu vidéo devient incontournable pour toute plateforme qui se respecte, Netflix se lance à son tour dans ce filon, comme un moyen de se diversifier face à un début de saturation de son marché. "Il s'agit de renforcer et d'améliorer notre service, et non pas de créer une source de profits...

On today's episode, we discuss Amazon's Q1 advertising performance, where its ad dollars are coming from, the retail media competitors to watch out for, and whether a fourth digital ad giant will emerge. We then talk about why TV networks aren’t prioritizing programmatic as they move into the world of streaming, Verizon's new digital out-of-home ads, and why Netflix might be preparing to venture into the video game universe. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

By Megan Graham, CNBC • Updated 2 hours ago Gabby Jones | Bloomberg | Getty Images Comcast's NBCUniversal, Fox, Discovery, Disney, AT&T's WarnerMedia and ViacomCBS gave digital presentations to advertisers this week, giving plenty of focus to ad-supported offerings like Peacock, Hulu and HBO Max with Ads. Though streaming has historically been dominated by ad-free paid subscription platforms like Netflix, ad-supported services are gaining ground. During its annual upfront presentation to advertisers this week, Fox ran a spoof pharmaceutical ad for what it called "Adbyva": a produ...

Streaming Disney audience falls, disappointing Wall Street Robert Besser 17 May 2021, 12:41 GMT+10 Disney Company's streaming platform failed to register expected growth on May 13, eclipsing higher-than-anticipated gross earnings, witnessing a decline in the shares of the LA-based entertainment heavyweight Disney is channeling efforts to swiftly grow its streaming service to give Netflix a run for its money, as cable television has been steadily losing popularity among members of the audience Disney's well-known theme parks are still recovering, with caps on attendance in the wake of the coro...

Disney seeking revenues as streaming service has shortfall 17 May 2021, 12:41 GMT+10 BURBANK, California: Disney Company's streaming platform failed to register expected growth on May 13, eclipsing higher-than-anticipated gross earnings, witnessing a decline in the shares of the LA-based entertainment heavyweight. Robert Chapek, the company's chief executive officer, hinted at a resumption in regular production of movie and TV shows, coupled with novel offers expected to increase the customer base to its Hulu, Disney+, Hotstar, and ESPN+. The company reported adjusted EPS for Q2 to reach 79 ...