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Share this article Share this article SANTA CRUZ, Calif., March 2, 2021 /PRNewswire/ -- LIFEAID Beverage Co., a leader in functional and nutrition-focused beverages, is renewing its partnership with CrossFit ahead of the 2021 CrossFit Games season. The season officially begins with the start of the CrossFit Open on March 11, 2021. FITAID Partners Globally with CrossFit for 2021 GAMES Season In the past 10 years, LIFEAID Beverage Co., creators of the recovery beverage FITAID, have become a staple of sports and high-intensity workout enthusiasts globally. The continued partnership will emphasi...

CrossFit Just Announced Seven Benchmark "Girls" Workouts Ahead of the CrossFit Open 2021 Joining the ranks of Fran, Grace and Cindy are seven new "Girl" workouts, each as fearsome as the next 01/03/2021 CROSSFIT GAMES It's an interesting time to live in the ecosphere of CrossFit. After a tumultuous 2020, there's a new CEO in the form of Eric Roza; the dominant five-time CrossFit Games champion Mat Fraserretired from the sport, leaving an enormous power vacuum and a subsequent scramble to the top; and the CrossFit Open — where athletes, affiliates and amateurs worldwide battle to...

CrossFit The racial makeup of the podium of every CrossFit Games going back to 2007 is as follows: white. Chandler Smith is prepared to change that. He placed sixth in the 2020 Games, despite being on active duty in the Army and not having any formal coaching. He originally started CrossFit as a supplement for wrestling and Army training. Now he’s transitioning to a full-time CrossFit athlete with his eye on the top spot. “I’ve been coaching myself for years, and that’s been my major limiter,” says Smith. But since retiring from the Army this year, the 27-year-old has been planning...

Cory Richards On June 27, 2020, Eric Roza masked up and flew from Boulder, Colorado, to San Jose, California, where he rented a car and began driving south. A tech entrepreneur who made his name and fortune with a data company he sold to Oracle for $1.2 billion in 2014, Roza, 53, had just spent, according to one source, $200 million buying CrossFit Inc., the largest fitness chain in the world, somewhat bigger than Dunkin’ and somewhat smaller than Domino’s. At its peak, you could have found one of the more than 15,000 CrossFit affiliates at most latitudes and longitudes around the world�...

What Wodapalooza’s Cancellation Could Mean for the Future of CrossFit Sanctionals™ Changes to Wodapalooza and the Rogue Invitational mark a turning point. Last updated on January 22nd, 2021 Wodapalooza was set to celebrate its 10th anniversary this year in Miami but has since been canceled. The news was shared in a social media post, citing the reason for the cancellation as “due to a situation outside [their] control.” Given the event’s size and popularity, it does not bode well for the remaining field of CrossFit Sanctionals™ events fans hoped would make a comeback in 2021. Woda...