The story behind the rise and fall of ad agency Crispin Porter Bogusky
Crispin Porter + Bogusky; Cyrus McCrimmon / The Denver Post via Getty Images; Samantha Lee/Business Insider This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Crispin Porter Bogusky was the hottest agency of the 2000s, but is now a shadow of its former self. Its founder and titan of modern advertising, Alex Bogusky, left and returned in 2018 but failed to revive it. It suffered leadership changes and failed to keep up with advertising's shift to a data-based approach. Editor's note:...
Source: businessinsider.com