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'Ad industry growth estimates may not be met this yr'

The pace of growth has slowed partly because of a funding winter in startups and also due to macroeconomic factors like high inflation rates, exchange rates, the cost of crude oil globally, and the Russia Ukraine war. ....

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India gets 10 shortlists at WARC Awards for Effectiveness 2023: Best Media Info

Best Media Info: Campaigns from Ogilvy, McCann Worldgroup, Leo Burnett/EssenceMediacom, MullenLowe Lintas and Lay’s have been shortlisted| Advertising News ....

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Minding the gaps in inclusive media | Partner Content

Despite being a richly diverse region, APAC is still lagging behind the times when it comes to diversity in media. Prajakta Paranjpe and Joyce Chua of EssenceMediacom unpack why that is and what we can do about it. ....

Essencemediacom Aarti Bharadwaj , Guardian Australia , Aarti Bharadwaj , Partner Content ,

I sympathise with those laid off at tech firms, but hiring them will help agencies: Josh Gallagher

I sympathise with those laid off at tech firms, but hiring them will help agencies: Josh Gallagher ....

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Upselling to clients can solve the issue of dwindling media agencies' revenues, says Navin Khemka: Best Media Info

Best Media Info: After bringing home the title of ‘Media Agency Of The Year’ at The Abby One Show Awards 2023, Khemka, CEO, EssenceMediacom (South Asia), spoke to BestMediaInfo.com on the impact of awards, fragmen| Goafest 2023 News ....

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