Mattel Targets D2C as Barbie Fever Supercharges Doll Sales
Mattel is capitalizing on a successful year to drive D2C engagement and lay a path towards future eCommerce growth, CEO Ynon Kreiz tells analysts.
Source: pymnts.com
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Chipotle Taps Targeted Upselling to Personalize Experience
Chipotle Mexican Grill is capitalizing on digital data from its loyalty program to craft targeted marketing campaigns, CEO Brian Niccol tells analysts.
Source: pymnts.com
Saks Gets into EV Sales in Bid to Drive Digital Engagement
Saks Fifth Avenue is shifting gears into electric vehicle sales, partnering with Lucid to drive both digital engagement and in-store visits.
Source: pymnts.com
Simon Property Group Leverages Digital Loyalty Tech
Simon Property Group, the largest mall owner and developer in the U.S., is harnessing digital technology to maintain shoppers' visits, CEO David Simon says.
Source: pymnts.com
Brinker Turns Focus From Digital to Physical to Boost Profits
Chili’s parent company Brinker International is letting transactions drop in order to focus on higher-margin sales channels, shifting away from digital ordering.
Source: pymnts.com