Pandemic Drives Print Book Sales to Highest Level
The importance of print books became apparent in 2020 as pandemic-related lockdowns and uncertainty resulted in the best year for U.S. print book sales since 2010. According to the latest sales data analysis from NPD, volume in 2020 rose 8.2% year over year to reach 751 million books. On the face of it, such a rise in print book sales may seem astounding. But when you consider what people have been through over the last year, it’s less of a surprise. Many stuck at home with lots of time on their hands are looking to books as a key source of entertainment, comfort and escapism.