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HSMAI has a rich history of producing educational conferences since our inception in 1927. Our topics and strategies continuously evolved with the times to help hotels be more successful. During the early 2000s as internet marketing was rapidly advancing, we produced the first Hotel Internet Marketing Strategy Conference in 2003 and then the Revenue Management Strategy Conference in 2004. One news outlet reported at the time, “HSMAI will step-up its interest in the strategic solutions business by holding five Strategy Conferences, each serving unique markets and industries within travel and ...

The Hospitality Sales and Marketing Association International’s (HSMAI) Commercial Strategy Week will take place in person in Toronto, Ontario, Canada, from June 26-29, 2023. HSMAI’s Commercial Strategy Week is Leading the Way in connecting senior leaders in hotel marketing in meaningful conversations about the most important strategic issues facing the business today and in delivering the most comprehensive revenue optimization event for the hotel industry. The week’s events reflect the convergence of marketing, revenue optimization, and other commercial functions into new and evolving ...

The Hospitality Sales and Marketing Association International (HSMAI) Commercial Strategy Week will take place in person in Orlando, Florida, from June 27-30, 2022. The program will focus on accelerating the recovery of the hospitality industry as professionals continue to navigate the post-pandemic landscape. The week’s events will reflect the increasing convergence of sales, marketing, revenue optimization, and other commercial functions.