HSMAI has a rich history of producing educational conferences since our inception in 1927. Our topics and strategies continuously evolved with the times to help hotels be more successful. During the early 2000s as internet marketing was rapidly advancing, we produced the first Hotel Internet Marketing Strategy Conference in 2003 and then the Revenue Management Strategy Conference in 2004. One news outlet reported at the time, “HSMAI will step-up its interest in the strategic solutions business by holding five Strategy Conferences, each serving unique markets and industries within travel and hospitality.”