Navigating personalization in the SaaS market: looking at Sitecore's acquisition of Boxever
This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Delete/Kagool looks at how the evolving landscape for CMS is changing with the rise of JAMStack For people who have been working with the Sitecore CMS for a long time, their acquisition of Boxever might seem like a bit of an odd choice. As a tool that provides user analytics data management, personalization decisions and ‘experiences’, it see...