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'Quantum tornado' allows scientists to mimic a black hole on Earth

Scientists created a giant vortex made of tiny quantum parts in a helium superfluid just a few degrees above absolute zero. This "quantum tornado" helped them to bring black hole physics down to Earth. ....

Patrik Svancara , Silke Weinfurtner , University Of Nottingham , Hole Laboratory , Black Hole Laboratory , Black Holes , Black Circle , Superfluid Helium , Absolute Zero , Err Black Hole , Patrik Svancara , Quantum Vortex ,

"Unmasking the pivotal role of ad–target ethnic congruence in driving c" by Arash Talebi, Sourjo Mukherjee et al.

Fear appeals are persuasive messages that scare consumers into compliance with the appeals' recommendation by highlighting a personally relevant threat. Several factors, including personality traits and message features, can influence the effectiveness of fear appeals. This article proposes an additional element that contributes to the persuasiveness of fear appeals: ethnic congruence between the fear appeal and the target audience. Specifically, this research examines the interplay of high fear arousal appeals and ad–target congruence on message persuasiveness. We operationalize congruence by ethnicity match (vs. mismatch). A series of three experiments and a follow-up study reveal that while high fear arousal appeals are more persuasive than low-arousal appeals in general, their effectiveness is accentuated when the target audience feels congruent with the elements of the appeal. We argue that when encountering fear appeals, consumers' perceived ethnic congruence with the ....

Thnic Congruence , Wear Appeals ,

Daily Haircare: 5 Natural Ways To Help Prevent Hair Loss

Hormone fluctuations, diet, lifestyle choices, genetics, and other factors can all contribute to hair loss. Although they cant stop severe hair loss, home remedies can promote healthier hair and lessen hair fall to some degree. ....

Oil Massage , Hair Loss , Some Remedy , Head Massage , Hot Oil Massage , Green Tea ,

Subsets helps subscription businesses reduce churn with 'retention experiments' and explainable AI

Recurring revenue is pretty much the holy grail for any business it's precisely why Apple has segued towards being almost as much a services company as it is a hardware company, with 20% of its revenue now emanating from Apple TV+, Apple Music, iCloud, among an array of other subscription and non-subscription-based services. The cost of acquiring new customers has also reportedly increased by more than 200% over the past decade, which highlights the importance of predictable revenue streams. Reducing churn is the name of the game. ....

New York , United States , Elon Musk , New York Times , Image Credits , Experiment Image Credits , Results Image Credits , Cuesta Labs , Sandhill Markets , Martin Johnsen , Explainable Ai ,

Laser excited gold elicits physics discovery

An international team of scientists led by Queen’s University Belfast (QUB) have uncovered some previously unknown properties of gold, having demonstrated that the metal reacts unexpectedly to extreme temperatures. Click to read more. ....

Midi Pyrées , United States , United Kingdom , Emma Mcbride , Adrien Descamps , Queen University Belfast , National Accelerator Lab , Leaders Fellow At Queen University , School Of Mathematics , University Belfast , Linac Coherent Light Source , Accelerator Lab , Extreme Conditions , Leaders Fellow ,