CSPAN Washington This Week December 27, 2014
The next initiative was we worked with a native energy in 2,007 to be the very first to offset all the carbon emissions. That was an important thing. People thought that was nuts too. I had people at cocacola and other Large Companies saying, kid, what are you doing . This makes no sense and i said i care about it and i could use all my little cans and little bottles to tell a story about carbon offsets. So i actually used the Beverage Business because of our over consumption with a story on them i used those products to tell my story and that story is out in the world ten years later across 5...