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Battling the air war right now. this is all about rejoiner to what i call the president's tour of 2012. the president making an announcement at business round table, meeting with ceos who voted for romney, showing he's bipartisan. john boehner now making the fairness argument? it's a shocking turn of events but a testament to the fact that the republicans know optics are not in their favor. >> here's where it looks like it's heading. republicans float i think a face-saver in the new york times. quote f no deal can be struck to avoter the bush era tax cuts and onset of deep across the board spe...

People, right? so the problem isn't at this point, is he saying anything that is broadly appealing or moderate, it's whether people believe it. >> amman, we talk about the numbers here and the economy. it is amazing to me how in so far as there's been a perfect storm in terms of political optics for the president, this week began with him taking on the concerns of those who had been made victims by the storm, helping out those in need. that has dovetailed with the message on the stomach where he's making the fairness argument, the economic argument for his policies wrapped together in a seamle...

To say i'm against those kinds of foreign tax loopholes. i'd like to hear him say go back to the estate tax. united states has become the country with the least equality of opportunity of all the advanced industrial countries. more -- less -- a proposal to take away the estate tax would increase the plutocracy of our society. people like warren buffet has said that's wrong. >> yes. >> i'd like to hear romney say i think it's wrong. in fact, he's doing everything to avoid paying the taxes to create a new plu to being kra si. >> there's a fairness argument in the other direction. an immigrant wh...

Ohiohio, and he has to win those states, i don't think there is any path to victory without florida and without ohio and my guess is, oddly enough, even though i talked about the white house pushing the fairness argument, he has to find a way to do it in terms of fairness and has to somehow say my plan is better economic but here's why not rich people but people in the middle class, if you follow my plan, you will be better off. >> eric: how do you think he makes that argument? over the next few weeks? what is the best way that he could do that. >> somehow he has to make the connection, becaus...

And it has a lot to do and that is why romney's horse came into it with fairness and they are saying we're on the side of the middle class and they are for protecting the rich. and, it may be less an economic argument, and a growth argument than it is a fairness argument. >> eric: we saw it during both different conventions and how do you think it will play out the next few months, 60 days... >> man, if i do that i go to las vegas and quit my job. look, the interesting thing is... we'll have to see how it plays out. the latest "gallup poll," a 7-day average shows the president increased his le...