Digital advertising to drive ad spend growth
PETALING JAYA: Digital advertising is expected to continue to drive ad spend growth in Malaysia, according to Mediabrands Malaysia.
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PETALING JAYA: Digital advertising is expected to continue to drive ad spend growth in Malaysia, according to Mediabrands Malaysia.
Digital sector to lead the way
Over the past seven days, we’ve seen new hires at Penguin, IPG Mediabrands and The Guardian Another week, another wave of senior appointments and departures at brands, agencies and media owners. Check out our global round-up of who is moving where (and why it matters) below, then head over to our People on the Move hub to see who else has been moving up the career ladder. Over the past seven days, we’ve seen changes at Penguin Random House, IPG Mediabrands and The Guardian. Got a People on the Move story or tip-off for us? Send it to peopleonthemove@thedrum.com for consideration before...
Mediabrands Malaysia has announced the appointment of Fan Chen Yip as Chief Investment Officer of Mediabrands Malaysia. Fan Chen Yip will be responsible for all legacy and new media investments within the group. In his role, he will expand the trading scope to adapt to the new needs of the industry and create opportunities to optimise business value for clients, with a strong focus on buying accountability and innovation. Chief Executive Officer of Mediabrands Malaysia, Bala Pomaleh said, “We are delighted to welcome Fan to the Mediabrands executive leadership team to helm this critical ...
He was previously chief operating officer at Media Prima Omnia, first joining the team in 2017 as head of key account management and media sales planning.