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Little Black Book, FCB Malaysia’s Ong Shi Ping and Wang Ie Tier tell LBB’s Zoe Antonov about the true story behind this year’s festive campaign and explain how they balanced a critical environmental issue with the tender human story behind it
Little Black Book, James Voon, associate creative director (left) and Jon Chan, associate creative director (right) at FCB Malaysia on the fundamentals of advertising, always starting a project with good food and why work is never finished