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Welcome to Friday, where that super long table of the Putin-Macron table is explained, the fifth journalist is killed in Mexico in five weeks and Spanish police bust orca-inspired drug smugglers. Les Echos’ U.S. correspondent Benoît Georges goes for a tour of Fender’s factory as electric guitars are back in fashion thanks to the pandemic.
With the electric guitar in full revival thanks to the pandemic, the mythical Fender brand is reviving the glory days of rock and roll stars. Taking advantage of free time during lockdown, many Americans discovered their passion for the classic six-string.
The CEO of Fender Musical Instruments says supply chain pain will last another nine months as he fights to meet surging demand.
Hendrix and Springsteen might sell dreams, but for the CEO of iconic guitar maker Fender, beginners drive growth. Now he needs to keep them playing.
In one weekend, Fender migrated its production systems to the cloud to help millions of people follow their dreams. CIO Michael Spandau explains how.