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Plus, HUMAN’s new fraud-busting collaboration Chris Wood on April 16, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and today I’m thinking about the investments that marketers make in reaching their customers. In his thoughtful consideration of the e-book, contributor William Terdoslavich writes that “knowing your target audience ...

Plus, a new platform for virtual selling Chris Wood on April 14, 2021 at 10:13 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what big decisions are weighing on your mind? Recently, I had the opportunity to speak with some of the marketing professionals that are regular readers here, as part of a survey about how useful free trials are to marketer...

Different experiences with free and freemium software trials How marketers find the right solutions in disruptive times Chris Wood on April 13, 2021 at 11:38 am More There are a number of hurdles to clear internally that make free trails hit-or-miss when businesses are updating their martech stack. In disruptive times like these, however, organizations are looking to evolve and further transform their digital capabilities. When are free trials helpful to the process? A B2B company, for instance, could see growth potential in eCommerce sales and in adding consumer customers. In other ca...

Plus, getting to know what streamers are consuming Chris Wood on April 9, 2021 at 10:34 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, how will you navigate the challenges and opportunities we face around data? On one hand, consumers demand transparency and accountability over who collects their data and how it’s used, and new legislation is helping...

More creativity from no-code adoption   With no code and AI, marketers can take the critical step from “What if?” to “What about this?” That was the key takeaway from the MarTech keynote delivered by Scott Brinker, editor of chiefmartec.com and VP Platform Ecosystem at HubSpot. The context is the digital workspace, which will surely outlast pandemic restrictions. This workspace is characterized by, for example, flatter and faster organizational structures, distributed (remote) teams, rapid decision making, and of course more technology. In Brinker’s view, the workspace — especia...