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Online shopping changed, and we barely noticed Vox.com 3 hrs ago © Nattakorn Maneerat/EyeEm/Getty Images After months spent bombarding me with ads, the Spanish shoe brand Alohas eventually won over what little willpower I had. I purchased a pair of their sandals directly from Instagram, and when the shoes arrived, posted them on my Instagram Stories — only to hear from at least 10 other women admitting that they, too, have been served up countless Alohas ads and were considering a purchase. Like most of these women, I wasn’t actively shopping for sandals. Shopping is, by my definition...

Snapchat bets big on augmented reality's e-commerce future The social media app has been setting the stage to blend e-commerce with its AR capabilities. Published May 5, 2021 Courtesy of Snapchat When Snapchat released its iconic lenses almost six years ago, teens watched as they appeared on screen rosy-cheeked and vomiting rainbows, their eyes doubled in size. The interactive lenses changed as they moved their faces. What was once a means of entertainment for teenagers might now pave the way for Snapchat's place in e-com...

6 retailers notorious for vanity sizing—and how to shop them Reviewed.com 5 hrs ago © Old Navy 6 retailers notorious for vanity sizing—and how to shop them — Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. Not all clothing sizes are created equal. Annoyingly, a medium T-shirt you might buy from Forever 21 may not fit as well as one you bought from H&M. That’s because fashion retailers don’t have standardized sizes. Still, most people have an idea what size they expect to see on the tag, so that’s...

How Social Media Is Capitalising on Its Youngest Users Social media e-commerce is on the rise and the trends are clear: the younger the user, the more likely they are to spend through social media. By: Michael McQueen Years ago, social media well and truly lived up to its name. Platforms which enabled the easy exchange of photos and statuses, these media allowed individual engagement for purely social purposes. The last decade has seen social media evolve into something much more overwhelming, addictive and ultimately lucrative than their original ‘social’ role, especially as their most n...

Advertisers triple upfront commitment with Snap Brands are investing in the platform as the economy heats back up. by Sabrina Sanchez Free email bulletins